What is Alexa?
Alexa offers a Toolbar for the IE. If you install it, Alexa will monitor your surfing habits, thus counting the visitors a site gets from their toolbar users. After gathering the numbers, Alexa adds them, creates a ranking of all websites and pretends to know which websites get the most visitors.
But I use Firefox. Will Alexa count my visits?
Although Alexa only offers it’s toolbar for the IE, there is a way for you to get your visits counted. Install the SearchStatus add on.
What do people need these data for?
They don’t need it. But marketing people who don’t seem to know jack about the internet like numbers, even if they are inaccurate.
I’ll show you what I mean, when I say “inaccurate”. I’ll take Tobsy says as an example.
The last 3 months according to Alexa:
The Google Graph for the last 3 months:
Alexa tells me that most of my visitors are from Germany (39.0%), the US (33.0%), the UK (10.0%) and Australia (4.0%).
Google says that the same visitors are from the US (57.8%), Germany (10.6%), Canada (6.9%), the UK (6.1%).
These numbers might not seem important, but if you want to advertise with a company that requires a US majority, they can be critical. Alexa’s number for Germany has been way over 50%, by the way.
So, while I clearly don’t like the stats Alexa provides, I still think it is important, that you install the SearchStatus add on to raise them. At least if you want to monetize your blog. Even if you don’t believe the numbers - some advertisers do.
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